[…] Smart marketers know that successful business is not about reaching the largest audience possible. Rather, successful business is about reaching the most targeted audience possible and building engagement.
It is FAR better to have 100 fans that read and like every post you share, than it is to have 1,000,000 followers that never actually engage with any of your content.
With a product that nets you $20 profit, the first group will likely earn you around $200 for a promotional post, while the latter will earn you ZERO.
In the book “1,000 True Fans”, author Kevin Kelly explains that a business can succeed and even thrive as long as it has 1,000 ‘true’ fans.
What he means by this, is that if your fanbase is engaged and passionate enough, then it will be enough for you to sustain your business.
They will buy enough products and services to keep you afloat, but more importantly: they will also become brand ambassadors who go out and spread the word, thereby bringing even more people to your site.
Once you cross that 1,000-fan threshold, you can get big.
Getting to that point is the hard part. Reaching an audience of 1 million people is easy: you just need the advertising budget. Turning 1,000 of those people into fans though is hard.
And that’s where the Facebook group comes in. Yes: Facebook groups – not pages – are your secret weapon for galvanizing your following and turning them into highly engaged fans.
That’s because Facebook groups allow you to talk to your followers directly and to create conversations. It creates a community, and it lets your audience feel as though they ‘belong’ to something. That way, your brand becomes part of their identity.
This is the difference between a company like Apple – that has genuinely loyal fans who love what it stands for – and a company like Asus. That is a good company… but… yeah. Now the next question: how do you make your Facebook group a massive success?
Here are the five secrets you need to know! These are the five things that business and blog owners need to know in order to utilize
this truly powerful tool and outperform their competition.
Secret #1: Exclusivity
The first secret to making a highly successful Facebook group is to make it a secret group. You will select this setting in the privacy options, and it will mean that people can’t see what you’ve posted unless they have also joined.
Why is this important? Firstly, because it makes people curious. People naturally want what they can’t have, this is an in-built evolutionary aspect of our psychology, and it’s something that you can use to your advantage.
Moreover, having an exclusive group makes it more appealing simply because it is less readily available. People like to think of themselves as VIP and important, and again, this comes from a strong evolutionary imperative to ‘fit in’.
Simply causally referring to your group as a ‘VIP group’, or talking about the members as your ‘VIPs’ can be enough to create a strong incentive for people to join up. […]
The E-book can be accessed with one click from our safe and virus free GoogleDrive . (without any opt in or other Bs )
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