[…] Is your business utilizing the power of YouTube in your social media strategy?
If you aren’t, then it’s high time that you do. Video promotion is become increasingly important for marketing a business in this digital age.
It goes without saying that attaching a compelling image to your blog post will immediately increase the chances that it will be read and shared online. However, even these picture-perfect posts are being set aside in favor of video, a more passive form of information transmission.
Even if you aren’t already utilizing YouTube, you may be wondering what else you can do to try and increase your fanbase, shares, and engagement.
When it comes to increasing awareness of your brand, there’s something intrinsically authoritative about a brand that makes its own videos. Videos seem to lend more credence and validity in a way that blog posts and more traditional strategies of marketing just can’t.
This is especially true since 86 percent of modern consumers suffer from what is known as ‘banner blindness.’ This means that if you want to reach your target audience, then you have to find a different way to advertise online.
Creating your own videos and utilizing the power of YouTube can help to turn your business into an authority in your industry.
Video personalizes your brand in a way that images or the written word just can’t. If you cast yourself in your videos, it will allow your audience to get a better sense of the person behind the business long before the video is over.
Video can add a personal touch to your brand like no other medium. Here are five ways you can build your brand authority with YouTube.
1. Take the Time to Understand Your YouTube Viewers
The only way that you will be able to build your brand’s authority on YouTube is by making the kind of videos that your target audience wants to see.
The only way that you will be able to create videos that will attract your target audience is if you thoroughly understand your viewers. To determine the kind of videos and content that your viewers want to see from your brand you have to brainstorm and decide on your ideal demographic.
You need to know who your audience is, their age range, their interests, the kind of content they enjoy watching, and why that is tuning into other YouTube channels like yours.
You can start your brainstorming session by doing a search of relevant keywords to see what kind of videos appear in the searches. This will allow you to see what other types of videos are being made based on your niche.
Look for videos that have a high view rate and check out their corresponding channels to see what their subscriber numbers are.
The more detailed you can get about who your target audience is, the more you can be sure that you’ve chosen the right approach with the videos that you are producing.
If you want to build your authority on YouTube, then you have to make sure that you are providing the right kind of content to attract your target audience and encourage them to subscribe to your channel.
You need to make sure that you take the time to clearly define your target audience before you spend the effort in creating videos for your YouTube channel. […]
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