Free Ebook Download – Advertising Your Business

101 Ways to Advertise Your Business Online and Offline

As a business owner, you know the importance of having other people
know about your business. Advertising is rarely an option. Even those
huge companies that you know well, who do not need to advertise
(because you will likely go to them repeatedly) put a good deal of their
profits back into advertising their business.

As a small business owner, marketing your business is important. It does
not matter if your business is a small one, such as a local repair shop or
retail store, or a larger one, finding the right way to communicate with
your prospective clients is critical.

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One of the biggest concerns a business has is getting their potential
clients to know about them. You know you have a great service. You are
confident that you can wow the customer with your abilities. Yet, they do
not call. They do not come in to your store.

They do not visit your website. The only way to help this process is by spreading the word about
your business and letting everyone know what it is and what it can do for
them.

Do you have a strong advertising background? Most small business
owners (offline and online) do not. Yet, you do not need to have this type
of advertising background to find success through advertising means. The
more creative and direct you are, the more successful you will be. Keep in
mind some things you do not want to do such as promising more than you
can offer. However, be as creative as you can be if you hope to attract
new customers to your business.

This book outlines the tips and strategies your business needs to do well
in 2018 – 2019, a year that promises to offer new opportunities, new insight and
plenty of profit for those businesses that can provide they can advertise
well. However, this is an area of business that is changing. If you are to
find success in business in your 2018 – 2019 advertising strategy, you need to
stand out from the crowd and approach advertising in new and interesting
ways. This book provides you with 101 ways to build an effective
advertising plan.

 

TABLE OF CONTENTS

1 INTRODUCTION……………………………………………6

2 HOW IS ADVERTISING DIFFERENT IN 2018?…….7

STAND OUT OR NEVER BE KNOWN……………………7
IMPORTANT MESSAGES IN 2018………………………8
CREATE AN ADVERTISING PLAN……………………..10
AN EFFECTIVE ADVERTISING PLAN FOR 2018
TACKLES A WIDE RANGE OF MEDIUMS AND IT
DELIVERS A CLEAR MESSAGE. IT ALSO PROVIDES
CONSUMERS WITH A CLEAR SOLUTION TO THE
EVER-POPULAR QUESTION, “WHAT DOES THIS
BUSINESS DO FOR ME?”……………………………….11

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3 WORD OF MOUTH IS STILL KING……………………13

#1: FOCUS ON CUSTOMER SERVICE………………..13
#2: LOCAL OFFERS……………………………………….14
#3: BE ACTIVE IN THE COMMUNITY………………..14
#4: SPONSOR LOCAL ACTIVITIES…………………..14
#5: ASK FOR THE RECOMMENDATION……………..14
#6: ASK CUSTOMERS TO COMPLAIN………………..15
#7: KEEP THE PROMISES YOU MAKE……………….15
#8: DO MORE THAN THE MINIMUM…………………15
#9: SATISFY THE UNHAPPY CUSTOMER…………..15
#10: AS FOR REPEAT BUSINESS LATER, TOO……15
#11: LOOK THEM IN THE EYE…………………………16

4 FREE WAYS TO ADVERTISE YOUR BUSINESS……17

# 12: GOOGLE LOCAL……………………………………17
#13: GOOGLE COUPONS………………………………..17
#14: CHECK OUT YELLOW PAGES ONLINE………..18
#15: GET ON YAHOO LOCAL…………………………..18
#16: GET REVIEWS ON YAHOO LOCAL……………..18
#17: SEND OUT PRESS RELEASES……………………18
#18: TRADE WITH OTHER BUSINESS OWNERS…18

5 BUILD A WEBSITE……………………………………….20

#19: BUILD A WEBSITE…………………………………20
#20: GET YOUR WEBSITE LISTED IN SEARCH
ENGINES………………………………………………….20
#21: USE SEARCH ENGINE OPTIMIZATION………21
#22: KEYWORD RICH TITLES…………………………21
#23: WRITE AN EFFECTIVE META TAG……………..21
#24: LOCAL.COM………………………………………….21
#25: CRAIGSLIST…………………………………………22
#25: GET A BLOG………………………………………….22
#26: SET UP A NEWSLETTER………………………….22
#27: REGULAR EMAIL CAMPAIGNS………………….22
#28: ALERT EVERYONE THROUGH A PRESS
RELEASE…………………………………………………..23
#29: RUN A CONTEST……………………………………23
#30: GET IT PRINTED……………………………………23

6 SOCIAL MARKETING AS ADVERTISEMENT……….24

#31: LINKEDIN……………………………………………24
#32: FACEBOOK…………………………………………..25
#33: MYSPACE……………………………………………..25
#34: VISIBLEPATH……………………………………….25
#35: SOFLOW………………………………………………25
#36: ORKUT…………………………………………………25
#37: TWITTER……………………………………………..25
#38: DIGG.COM……………………………………………26
#39:YOUTUBE.COM………………………………………26

7 FOCUS ON SEO……………………………………………27

#40: HEADERS…………………………………………….27
#41: KEYWORD PLACEMENT…………………………..27
#42: KEYWORD DENSITY………………………………27
#43: HYPERLINKS………………………………………..28
#44: WEBPAGES…………………………………………..28
#45: FOCUS ON THOSE KEYWORDS…………………28
#46: GET LINKS IN……………………………………….28
#47: LINK YOUR SOCIAL NETWORK SITES……….28
#48: LINK HOW TO ARTICLES………………………..29
#49: HUBPAGES (FORMER SQUIDOO)……………..29
#50: HUBPAGES…………………………………………..29
#51: NETWORK FOR LINKS……………………………29
#52: EZINEARTICLES.COM…………………………….29
#53: OTHER ARTICLE DIRECTORIES………………..30
#54: FORUMS YOU VISIT………………………………30
#55: ANY PLACE ELSE…………………………………..30
#56: DO NOT FORGET EMAIL………………………….30

8 WORK THE BLOG…………………………………………31

#57: POST REGULARLY………………………………….31
#58: INTERACT WITH OTHER BLOGS………………31
#59: WRITE A GUEST POST……………………………31
#60: BE UNIQUE…………………………………………..32
#61: PLACE A BOOKMARK TOOL……………………..32
#62: BECOME A RESOURCE…………………………….32
#63: CREATE AN EFFECTIVE LANDING PAGE…….32
#64: INTERACT WITH OTHERS……………………….32
#65: PAID SEARCH……………………………………….33

9 HOW TO STAND OUT……………………………………34

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#66: GET ON TELEVISION……………………………..34
#67: GET ON RADIO……………………………………..34
#68: OFFER LOCAL DISCOUNTS………………………34
#69: WRITE FOR THE PAPER………………………….34
#70: AVOID THE GRAPHICS, BUT GO BIG…………35
#71: DO GO FOR MEDIUM………………………………35
#72: FOCUS ON LIVE CHAT…………………………….35
#73: OFFER A FREE SERVICE………………………….35
#74: EXPAND YOUR SERVICE AREA…………………35

10 TIPS FOR ADVERTISING YOUR BUSINESS
LOCALLY FOR LESS………………………………………37

#75: THE BASIC BUSINESS CARD……………………37
#76: FLYERS STILL WORK……………………………..37
#77: USE YOUR CAR……………………………………..37
#78: CHECK OUT YOUR CHURCH……………………..38
#79: GET LISTED IN YOUR CHAMBER OF
COMMERCE……………………………………………….38
#80: GET INVOLVED IN SCHOOLS…………………..38
#81: PAPER COUPONS WORK…………………………38
#82: CHECK OUT TRADE FAIRS………………………38
#83: USE THE CLASSIFIEDS…………………………..39
#84 USE PROMOTIONAL TOOLS……………………..39

11 NETWORKING TIPS THAT WORK………………….40

#85: LOCAL BUSINESS NETWORKING……………..40
#86: WRITE A DIRECTORY…………………………….40
#87: BUILD YOUR BLOG WITH OTHER BUSINESSES
……………………………………………………………….40
#88: TWITTER ABOUT OTHERS……………………….41
#89: CHECK OUT YAHOO GROUPS…………………..41
#90: GO WITH THE MOMMY BLOG…………………..41
#91: NETWORK WITHIN GROUPS……………………41
#92: PULL TOGETHER FOR A CONTEST…………….41
#93: CHECK OUT INTERNET RADIO…………………42
#94: FLYERS EVERYWHERE……………………………42

A CONCLUSION WITH MORE…………………………….43

#95: DO HIRE A PRO……………………………………43
#96: DO NOT FORGET THE SALES PAGES………….43
#97: GET ELECTRONIC IF YOU CAN…………………43
#98: RESEARCH WHAT’S NEW………………………..43
#99: GIVE A SEMINAR…………………………………..44
#100: TALK ABOUT YOUR BUSINESS……………….44
#101: DO NOT HIDE IT: ASK FOR THEIR BUSINESS
……………………………………………………………….44

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