Backlink Basics – Backlink Building Strategies To Help Boost Search Ranking And Traffic To Your Website
60 page Free Ebook
[…] CHAPTER 1: WHAT THE HECK ARE BACKLINKS
Backlinks, also known as incoming links, inbound links, inlinks, and inward
links, are incoming links to a website or web page. In basic link terminology,
a backlink is any link received by one web page, directory, or top level
domain from another web page.
Inbound links were originally important (prior to the emergence of search
engines) as a primary means of web navigation; today, their significance lies
in search engine optimization (SEO).
The number of backlinks is one indication of the popularity or importance of that website or page (for
example, this is used by Google to determine the PageRank of a webpage).
Outside of SEO, the backlinks of a webpage may be of significant personal,
cultural or semantic interest: they indicate who is paying attention to that
Search engines often use the number of backlinks that a website has as one
of the most important factors for determining that website’s search engine
ranking, popularity and importance.
Google’s description of their PageRank system, for instance, notes that Google interprets a link from page A to page
B as a vote, by page A, for page B.
Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed
linkspam, where a company attempts to place as many inbound links as
possible to their site regardless of the context of the originating site.
Websites often employ various search engine optimization techniques to
increase the number of backlinks pointing to their website. Some methods
are free for use by everyone whereas some methods like linkbaiting requires
quite a bit of planning and marketing to work.
Some websites stumble upon “linkbaiting” naturally; the sites that are the first with a tidbit of ‘breaking
news’ about a celebrity are good examples of that. When “linkbait” happens,
many websites will link to the ‘baiting’ website because there is information
there that is of extreme interest to a large number of people.
There are several factors that determine the value of a backlink. Backlinks
from authoritative sites on a given topic are highly valuable. If both sites
have content geared toward the keyword topic, the backlink is considered
relevant and believed to have strong influence on the search engine rankings
of the webpage granted the backlink.
A backlink represents a favorable ‘editorial vote’ for the receiving webpage from another granting webpage.
Another important factor is the anchor text of the backlink. Anchor text is
the descriptive labeling of the hyperlink as it appears on a webpage.
Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to
evaluate how relevant it is to the content on a webpage.
Anchor text and webpage content congruency are highly weighted in search engine results
page (SERP) rankings of a webpage with respect to any given keyword query
by a search engine user.
Increasingly, inbound links are being weighed against link popularity and
This transition is reducing the notion of one link, one
vote in SEO, a trend proponents hope will help curb linkspam as a whole.
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