[…] The Internet has become a virtual world. There is nothing that you can do in the real world that you cannot do in the virtual world
including buying and selling products.
This has been a known fact for some time, and when you promote prod-ucts on the net it is called Internet marketing.
There are a number of websites that sell products and a few large organizations that dominate the market.
Companies like Amazon and eBay are some of the most commonly known names although there are a few others as well.
While Amazon and eBay sell products, they do not actively adver-tise for them. Considering their sales volume and growth –
Amazon grew 16% last year when compared to 2.4% for retail sales, it is possible that they feel that they do not need to
advertise. Yet everyone knows the value of advertising.
This gave birth to what is called the affiliate websites. When you are selling a product, and someone comes to you and tells you that they are willing to promote your product, they are vendors. When they do this online, they are called affiliates.
Affiliate marketing works because it is a win-win situation for both parties. The affiliate takes it upon themselves to promote his website. He toils hard and puts in a lot of effort to increase his ranking on Google.
The result is that any product that he is promoting for you will also get the increased exposure, and you have not spent one dime, or one minute of your time to do this.
The affiliate is paid a commission that can range anywhere from 4% to 30% on profits depending on the product that they are marketing. He is paid only if any person who he directs to your site makes a purchase. You may miss your profitability per product here, but your overall profits will increase because of the increase in sales volume.
You keep track of who comes to you through whom by giving each of your affiliates a different cookie. This cookie has a definite expiration date and is installed in the system of any person who visits the affiliate site.
When said person comes to you, the cookie in his system will tell you who has sent him allowing you to keep track of both the number of people he directs to your site and the number of sales made.
Most of this is automated and it is a system that works for everyone.
If instead of being the person who sells the product you are the affiliate, the process is the same, but in reverse. You contact the
seller, get his cookie, and you are set. All you need to do is to put in the legwork to increase your web traffic because it is the basis of all conversions and ultimately the amount of money you make.
Because you go to such lengths, investing your hard-earned money and time into promoting a product, you need to make sure that the product that you choose is the right one. There are millions of products being sold online, but not all of them will give you what you are looking for. Then there are the scam artists who are out to cheat you.
This being the case you need to be careful how you choose the product that you want to market. There are a few ways to do this and we will discuss them in detail below. […]
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