Free Ebook Download – Better Blogging

Better Blogging! – Make Your Blog Better Quickly

[…] Table Of Contents

GETTING SETUP………………………………………………….4
BLOG PLATFORMS: AN INTRODUCTION …………………….. 4
CHOOSING THE RIGHT BLOG PLATFORM FOR YOUR
BUSINESS……………………………………………………………… 4
BASICS OF BLOG SETUP…………………………………………… 5
USING BLOGGER…………………………………………………….. 6
Steps to Create Your First Blog Post with Blogger ………………………7
USING WORDPRESS………………………………………………… 8
Steps to Create Your First Blog Post with WordPress …………………..9
USING TYPEPAD …………………………………………………… 11
OTHER CONSIDERATIONS ……………………………………… 12
HOW YOUR BLOG SHOULD BE ORGANIZED ……………13
LAYOUT AND BASIC COMPOSITION…………………………. 14
PICKING APPROPRIATE COLOR THEMES AND PALETTES15
CHOOSING THE NUMBER OF COLUMNS…………………….. 17
FONT STYLES AND YOUR BLOG……………………………….. 18
FORMATTING TEXT ……………………………………………….. 18
DESIGNING A CUSTOMIZED BLOG TEMPLATE ……………. 19
A FEW NOTES ON SQUARESPACE FOR A CUSTOMIZED
BLOG ………………………………………………………………….. 20
WHY A FREE TEMPLATE MIGHT BE A BETTER CHOICE…. 20
BLOG LAYOUT AND PAGEVIEWS: UNDERSTANDING THE
CONNECTION……………………………………………………….. 21
BUILDING SOCIAL AUTHORITY……………………………22
ELEMENTS FOR CREDIBILITY: WHAT YOUR BLOG MUST
HAVE ………………………………………………………………….. 23
BLOG CREDIBILITY AND SEO………………………………….. 29
HOW VISITORS DETERMINE CREDIBILITY ……………….. 29
GETTING THE WORD OUT …………………………………..32
DEVELOPING RELATIONSHIPS WITH OTHER BLOGGERS 32
TOP BLOGGING COMMUNITIES……………………………….. 33
BRAND IDENTITY AND ITS VALUE FOR BUSINESS……… 36
SUMMARY OF MARKETING ESSENTIALS FOR PROMOTING
YOUR BLOG………………………………………………………….. 37
PROMOTION AND PUBLICITY ……………………………..42
DEVELOPING BLOG CONTENT THAT WORKS ……………… 42
USING TAGS CORRECTLY ……………………………………46
CATEGORIES VS. TAGS: KNOWING THE DIFFERENCE…. 46
TYPES OF TAGGING ………………………………………………. 47
LEARNING FROM TAG CLOUDS………………………………… 48
THE BUILT-IN SEARCH BOX……………………………………. 48
HOW DO I IMPLEMENT TAGGING IN MY BLOG? …………. 48
TAGGING AND MARKETING: EFFECTIVE MARKET
RESEARCH …………………………………………………………… 50

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Getting Setup Blog Platforms: An Introduction

Setting up your blog will require a little research and review; you’ll
need to consider the factors of cost, the time and skills you
currently have, and your readiness to learn some new software.

Almost all blog software is very easy to sue and offers a variety of
plug-ins and other resources to make yours unique. You don’t
necessarily need to hire a professional or specialist to start
publishing; most blogs can be setup with a few hours, and you can
learn how to use them as you go.

We’ll discuss how to make use of today’s leading blog platforms.

The three most widely used platforms include:
 WordPress
 Blogger
 TypePad

Choosing the Right Blog Platform for Your Business
You’ll find a number of free and low-cost fee-based blog platforms
available, and most of them use a simple text editor box for
publishing.

The cost differences vary depending on the type of blog
you are running; if you are going to host the blog on your own
domain, you will need to manage hosting fees. Blogs run within
the blog’s domain are usually free, but you will not have a simple
address to work with. If you want a unique URL, it’s better to
consider the different packages, even if you’re starting out with the
very basic.

Most basic packages allow you to add your own design elements
and start making money with advertisements immediately.

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Most free hosts will not allow advertising, which limits your ability to
start generating a separate stream of income from ad-clicks and
sales. If you’re just starting out, it’s best to pick the basic version
so you can at least start driving traffic to advertisements.

Next, you’ll need to consider how much you know about blog
design. If you’re already proficient with web design and templates,
this will be fairly easy, but if you do not know where to start there
are plenty of blog templates available. Blog templates can help you
construct your basic site, and then change it later when you need
to.

These can be easily replaced with a more comprehensive
design, but most blog platforms provide a variety of options, colors,
and basic attributes to make your blog stand out.

Blog platforms such as WordPress can be very helpful in getting
you setup with a professional look, especially if you have limited
design skills and are not working with a web or graphic designer
immediately.

Blogger also offers customizable options, and you’ll
find a range of colors and styles to choose from. Moveable type is
somewhat limited, but you can still find a basic, well-organized
template.

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