Free Download – Blogging For Branding

Blogging For Branding – 33 page Free Ebook Download

[…] INTRODUCTION
Making your business, product or service stand out from the pack as a
trusted name is the key to success. When people automatically purchase
your products or services and try new offerings because they have learned
to trust what you have to offer, your path is assured.

Putting yourself on this path calls for building your brand. This is more
than a logo. It involves building up an inherent trust and an instinctual
belief in the quality of a product or service based on the brand name
behind it.

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Consider some of the products you purchase in everyday life strictly
because of the logo on the label. When you recognize a product from its
logo or are willing to go out on a limb and try something new because a
company you recognize sponsors a product, that’s a result of successful
branding. It is a proven, effective way to build rapport with customers and
gain repeat business.

While branding does involve a number of facets, today’s Internet-based
world has given rise to a new tool to get the word out and make the
connection with clients. A blog can serve as an “in” to help you reach out
to customers on a more personal level as you seek to gain and build upon
their trust.

Many companies large and small have turned to the Web to boost their
own branding efforts. Blogging is one of the most powerful ways available
on the Internet to add to branding efforts for a few key reasons.

When these often conversational vehicles are used to reach out to customers
and potential customers a sense of connection is gained. When the
general public feels “connected” to a product or service, they tend to bring
repeat business.

Creating your own blog to boost your company’s brand is not a terribly
difficult task. It does require a minimal amount of technical savvy, solid
planning skills and a willingness to reach out beyond the traditional
boundaries of conventional advertising.

Blogging itself has gained immensely in popularity over the last few years.
Where only a few blogs existed on the Internet in the 1990s, the
blogosphere is now filled with thousands of sites. Blogs today are written
for a wide variety of reasons.

Some bloggers write simply to connect with their own friends and family, others share political views or discuss
hobbies, still others use this unique tool to promote their brand and foster
a connection with readers (customers). When the latter is the focus, a
well-defined plan can ensure that this less formalized means of reaching
out to people serves the purpose and builds the brand, its reputation and
its popularity.

It honestly does not matter what type of brand you are trying to build,
blogging can serve as a vital component in a marketing plan. When a blog
is well written, updated on a consistent basis, promoted properly and
contains useful information for visitors, brand recognition will go along
with it. Businesses of all sizes are using blogs in growing number to
connect with their own clients and you can, too.

If you’d like to learn how to create a blog to promote your own brand,
you’re going to need a plan to make it happen successfully. In this eBook,
we will go over the basics of what you need to do and why. We’ll also
discuss how to make blogging fit into branding plans no matter what type
of business you happen to have – even if your business is blogging itself.
In addition, we’ll get into some of the technical details and cover some of
the options you have available to you for launching and maintaining a
blog. While a brand blog will take dedication to really pay off, you do not
necessarily have to do all the work personally.

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To fully understand the potential power of a well-developed blog, it does
help to have a handle on some of the key components of this format.
When a blog is used to its full advantage it will not only enable you to
reach out to clients and potential clients, but it will give them the ability to
reach back. This two-way communication can serve as a powerful means
for developing rapport, trust and repeat business.

Blogging is a very effective way to boost an overall branding plan. If
you’re ready to learn more about this communications tool, we’ll show you
step-by-step how to make it work for your business.

[…]

TABLE OF CONTENTS
1 INTRODUCTION…………………………………………….4
2 WHAT BRANDING CAN DO FOR YOUR BUSINESS..6
INGREDIENTS FOR SUCCESSFUL BRANDING………………… 6
BLOGGING IS JUST 1 PRONG IN A CAMPAIGN ……………… 7
3 JUST WHAT IS A BLOG ANYWAY………………………9
TRAITS THAT DISTINGUISH BLOGS ……………………………. 9
OTHER FEATURES FOUND IN BLOGS …………………………. 10
4 WHO CAN BENEFIT FROM BLOGGING?…………….11
HOW THE EXPOSURE CAN PAY OFF …………………………… 12
THE ADVANTAGES OF BLOGGING ……………………………… 13
5 GETTING ONE SET UP …………………………………..15
COMMON PROGRAMMING OPTIONS ………………………….. 15
Getting A Web Address For A Blog……………………………………… 16
DOING IT YOURSELF………………………………………………. 17
HIRING A PRO……………………………………………………….. 17
Tips For Hiring Pros ……………………………………………………….. 18
6 MESSAGE IS EVERYTHING …………………………….20
KNOW YOUR TARGET AUDIENCE ………………………………. 20
Tips For Setting The Tone And Style …………………………………… 21
THE ABCS OF SEO…………………………………………………… 22
Selecting The Right Words……………………………………………….. 22
Why SEO Matters ………………………………………………………….. 23
CONTENT PITFALLS TO WATCH OUT FOR …………………… 24
7 MAINTAINING YOUR BLOG……………………………25
OPTIONS FOR MAINTAINING YOUR BLOG………………….. 25
THINK MULTIMEDIA……………………………………………….. 26
FREQUENCY OF POSTS MATTERS………………………………. 27
8 GETTING THE WORD OUT ……………………………..28
PAY-PER-CLICK ADS TARGET READERS……………………… 28
INCOMING LINKS CAN BOOST NUMBERS …………………… 29
FULL ADVERTISING FLIGHTS …………………………………… 30
AFFILIATE MARKETING HAS ITS PERKS…………………….. 30
GIVEAWAYS AND CONTESTS ……………………………………. 31
9 A FEW WORDS IN PARTING…………………………..32

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