CPA King – Making Serious Cash in CPA Marketing! – 39 page Free Ebook Download
[…] What Is CPA Marketing & How Do I Do It?
Of all the marketing methods and strategies, there’s a definite wrong way
and a right way to go about CPA marketing.
“CPA” stands for “cost per action” – and (unlike Pay-Per-Click, where, no
matter what action is taken, you are still credited simply for the clickthrough), a specific action has to be taken by the person clicking through,
before you can receive any compensation.
Some of these actions could be:
Providing an email address
Providing a name and email address
Providing a zip code
Providing a phone number
Providing full contact information
Making a purchase
You particularly need to know what you’re doing, if you’re planning to
experiment with CPA marketing, because the results in a huge percentage of
all cases are typically small – often less than the sign-up fee, if there is one;
or PPC ads you may be using to drive people to your site.
And there are definitely certain CPA areas that pay significantly better than
others. You need to know what these are, so you can make sure you use
them wisely and well.
Why is CPA better than PPC (Pay-per-click)?
Well, for one thing, with PPC, you’re the one doing the paying – you’re the
advertiser. With CPA, you’re the one who stands first in line to receive the
These offers are typically managed through large CPA networks such as
Neverblueads and Share-a-Sale. Typically, you are required to sign up
first for these networks – and wait for approval. Knowing the best ways to
get yourself legitimately approved is the first of our CPA “must-learns”.
These large networks have whole sets of criteria, often quite different from
what Joe Lonely Marketer might be concerned with, when he’s considering
you as an affiliate. (And yes – CPA networking could be seen as a form of
You can, of course, market with CPA offers without going through a network
– but there are 5 major advantages to going the network route:
1. Advertisers feel secure and professionally handled with CPA networks.
They know they are less likely to be victims of CPA fraud
2. Advertisers don’t have to do any work: You capture them actual
subscribers they can follow up with at their leisure – they reward you
3. The payout rate is usually higher with a CPA network than if you go
with an individual advertiser
4. CPA networks often provide all the promotional material (and often
tools) you need
5. CPA networks often tend to give extra rewards to good affiliates who
generate results […]
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