Modern Video Marketing – Free 64 page Ebook Download
Table of Contents
Chapter 1: Effective video marketing in a nutshell 09
Chapter 2: Video marketing: the modern (and EFFECTIVE) way 16
Chapter 3: Let your competitors do your video marketing homework for you 22
Chapter 4: Modern video marketing essentials 36
Chapter 5: Figuring Out the Different Types of Video Marketing 43
Chapter 6: Article-to-Video Marketing: Is It Right for You? 47
Chapter 7: VideoScribe and Other Whiteboard Video Creation Tools: The
Chapter 8: Slideshow Creation Tools: Are They Right for You? 56
Chapter 9: Personality-Focused Videos 60
Chapter 10: Marketing Videos on Social Media 66
Video marketing is not actually new. Regardless of
what you’ve heard and regardless of how much
hype there is in video SEO, video conversions, or video
sales pages, video marketing as a whole is not exactly a
Video has always been around. In fact, its marketing potential has always been
apparent to a lot of online marketing professionals. You only need to go back to
the days of RealPlayer to understand the hype surrounding video marketing even
The truth is video marketing’s promise has always been well known, but what
makes today so different is the fact that we now have the technology to deliver
on these promises. People have always been talking about how awesome video
marketing could be, but it was all just theory. It was all just speculation, opinion,
and the facts were not there. The technology was just simply lacking.
Thanks to four major changes, video marketing has become the killer app. It’s
always been the once and future king of marketing, but now it is probably
wearing its crown thanks to the rise of high-speed yet cheap
wireless data transmission.
You can actually watch videos on your
mobile phone without having to spend an eternity waiting for the
video to download completely.
We also have high quality
decoding and coding technology that is standardized. In other words, regardless
of what device you are watching a video on and regardless of which website
you’re viewing, the images will be crisp and the sounds will be crystal clear.
Another technological breakthrough that we have now, involves the price of
You have to understand that the video that you’re watching has to be
stored somewhere. It has to reside on a series of hard drives. That’s not free.
Thanks to modern technology, storage prices have really crashed through the
floor. On top of that, the service that people offer to host websites has become
cheaper and cheaper.
Given this combination, video marketing has come to its home. It has finally
arrived, but here’s the problem.
It is quite ironic.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them
simply don’t have an impact.
They don’t get people to convert to buyers.
Fact: most YouTube videos have very few views
Have you ever been searching for stuff on YouTube and
noticed that there are a huge number of videos that have
very few views?
That is the fate shared by the vast majority of
marketing videos on YouTube and other platforms.
You have to wrap your mind around the fact that modern video marketing is
both new and old. Depending on how you navigate these factors, you will either
succeed or fail. Either your video is going to convert people into buyers or
they’re just going to sit there on YouTube getting zero views.
Modern video marketing involves three new technologies that has really
turbocharged its effectiveness. First of all, you can use software to create
video. You no longer have to patch together or shoot video content by hand.
There is all sorts of software that can help you edit, enhance and even
automate the creation of video content.
Also, video marketing content is increasingly plugged into a larger marketing
infrastructure. These are the blogs, social media platforms, so on and so forth.
Finally, there are tools out there that would enable you to upload the video that
you created without you manually going through all sorts of upload steps. With a
few mouse clicks and a few key strokes, you can massively distribute your video.
Sounds awesome right?
Well, don’t get ahead of yourself.
A lot of marketers think that it’s all about technology and that as long as they have the right tools,
video marketing will pretty much take care of itself. Absolutely wrong. How
You have to pay attention to the old elements that sill remain alive
in video marketing. Lose sight of these and you’re going to fail.
These factors remain. You have to build a brand. You have to
create a human connection with your prospects. Most importantly,
you still have to walk people through the KLT (know-like-trust) buying process.
Without these old elements, all of your videos, as awesome as they may seem
on the surface, simply won’t be able to do the job. Sure, you may get sales every
once in a while, but that’s not the kind of income you’re looking for. You want
videos that close the deal on a consistent basis, but that’s just not going to
happen if you disregard the old rules of salesmanship.
These old rules worked in the past, they’re working now, and they’ll continue to
work long into the future. This training steps you through the mystery of modern
video marketing so you can set it up to maximize your ROI.
This training is based solidly on the interweaving of the new and old factors that make up modern
The bottom line actually hasn’t changed all that much. Just like with any other
type of marketing, return on investment is crucial.
This training has a slight twist however. I’m also going to dwell on, to some extent, the concept of return on
effort. Your job is to spend as little time doing something while getting as many
dollars out of that activity as possible.
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