[…] It doesn’t matter if you are using LinkedIn to look for a job, network with other members in your industry, or gathering leads for your business, have a professional and attractive
LinkedIn profile is the best way for you and your business to ensure that you are being found by the right people, at the right time.
When you create a LinkedIn profile, it is important to remember that if you want to get noticed by the right people, you have to write for your audience, as opposed to writing for yourself.
Your profile should not be focused on boosting your ego, but rather on showing your expertise in a way that will get your target audience to say to you, “I’d like to know more about who you are and what you do.”
Ultimately, your LinkedIn profile is about your personal and professional branding.
Your company profile on LinkedIn is the basis on which all your communication and interactions on the networking platform are built, as well as being the foundation of your personal brand.
When all is said and done, your LinkedIn profile should provide you with some quick wins, and an ample number of opportunities to build many long-term business relationships.
If you’ve been on LinkedIn for a while and aren’t seeing the results that you’d hoped for, or if you are new to LinkedIn, here are 11 steps for creating a killer LinkedIn profile to get you noticed.
Add a Cover Photo to Your Profile
LinkedIn now provides members the ability to add a background or banner picture to the top card section of your page, which can significantly increase the professional look and feel of your company profile.
Adding a background or cover photo to your business page can also help your profile stand out from the more than 500 million profiles.
You want to use this opportunity to personalize your profile to represent both you and your business.
A picture is worth a thousand words and your cover picture can and will talk for you.
You can use this profile picture to showcase your company by adding a photo of the products or services you sell.
Whatever you do, make sure that you don’t leave it as the generic background that comes with your LinkedIn membership. […]
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