[…] Marketing, as well as technology, has evolved exponentially in recent years. Furthermore, these two have merged, giving rise to new strategies that help brands, companies, and organizations to achieve their objectives, which in most cases, consist of greater exposure, recognition and obviously, a higher number of sales.
Social networks are one of the products of this evolution. Their essential purpose is based on connection because they were initially intended for that purpose, to connect us with other people anywhere in the world.
Faced with such a possibility, brands have entered this world by putting millions of goods and services within reach of the customer with just a click or a tap on the screen of your Smartphone.
This trend gave rise to competition, that is, since many brands or organizations joined the world of social media, then what would differentiate them? The answer is simple: the strategies they decided to apply to reach their customers.
Today the pace of life has changed compared to that of a decade ago. Today people move at a dizzying speed, so the use of traditional marketing became obsolete for many brands giving way to the purpose of digital marketing, which is nothing more than moving the strategies and adapting them to the digital plane.
We could mention many digital marketing strategies that have been the result of numerous studies in recent years and even say that there are as many ways to apply them as creativity allows.
However, on this occasion, we will emphasize one of the most effective ways in this book, especially if it is a matter of increasing the exposure and scope of any product: influencer marketing.
What is influencer marketing?
Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as ‘influencers.’ But what are influencers?
Influencers are not superhumans or magic creatures that hold the secret of social networks in a magic book. They are people who are simply characterized by having a lot of receptivity and charisma in the virtual world. Some of them, like YouTubers, for example, have channels with thousands (and in some cases even millions) of subscribers and followers.
Influencers play a role that is a product of technological evolution, which plays a critical role in today’s life.
Naturally, these social network kings are real diamonds in the rough for brands, companies, organizations and even entrepreneurs with emerging businesses.
Their critique of a specific product or their appearance using a brand of clothing, for instance, can considerably increase the widespread acceptance of a specific brand and, therefore, boost sales like foam. […]
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