Online Marketing Kick Start
Questions and Answers To Marketing Your Business Online
[…] Are You Already Marketing Your Business On The Internet?
Take a moment to think about how you would really answer this question. If
given enough thought just about any business owner who utilizes the
Internet for any purpose will likely find that whether or not they intentionally
organized an Internet marketing campaign, they may already be marketing
their products and services on the Internet.
This guide will examine some
ways business owners may already be marketing their business on the
Internet and how you can increase sales with a few simple steps.
Do you have a website for your business?
Business owners who answer yes
to this question are already marketing their products or services online just
by virtue of the fact that they have a website online. Having a live website
means there is the potential for curious Internet users to access your
You may not be actively promoting your website but you may still
find that your website generates interest in your products despite the lack of
promotional endeavors; this is a form of passive marketing.
Do you participate in forums and include a link to your website in your
Again business owners who answer yes to this question are
already marketing their website online. Savvy business owners realize the
importance of participation in industry related message boards to create an
interest in their products and services, establish themselves as
knowledgeable about the industry and offer a link to their own website even
if it is in the signature line of their posts. However, even business owners
who do not realize this may already be inadvertently enjoying the benefits of
Internet marketing which result from message board participation just by
doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content
of your website? Business owners who answer yes to this question are also
already marketing on the Internet by optimizing their website for these
These search engine optimization (SEO) affects the websites
whether or not they were even aware of the concept of keyword density and
how it can help to SEO a website.
Business owners will likely use certain
words often depending on the type of products and services they offer just
because it is natural and logical to do so.
This tendency, however, can result
in search engines boosting your website rankings for these particular
keywords. The concept of SEO is much more involved and complex than
simply using keywords frequently but business owners can gain some benefit
just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another
example of how business owners may be accidentally marketing their
business on the Internet. Most business owners realize the importance of
soliciting feedback from customers for business purposes and business
owners who offer products online might solicit feedback in the form of online
Although the business owners may be doing this simply for a
business purpose the fact that it is done online makes it fall into the
category of Internet marketing.
We have already discussed several ways in which you may already be
marketing online but what about business owners who want to have an
increased online presence?
You may already be marketing online
accidentally and now want to launch a full scale Internet marketing
campaign to help increase sales. The best way to do this is to get some
experience in Internet marketing to assist you in creating a campaign which
is effective for your target audience.
Let’s get that going for you starting today.
It’s hard for us online marketers to get anywhere when we put questions to
our colleagues, only to be presented with a long-winded, complex and hard
to understand answer.
It’s also hard for us online marketers to provide the answers to some of the
biggest questions on our colleagues’ lips when the answers themselves are
not straight forward in any way.
Both sides breed annoyance and frustration. That’s why we’ve put together
the top steps that we get asked the most often, and answered them in the
most straight up way possible, everything from resource building to provide
a solid earning foundation for your businesses, to getting visitors and
producing the most sales and profit from them, to specific reasons that some
succeed and some don’t.
● To go straight for the throat and answer the most frequently asked
questions by online marketers and to solve these problems right here and
right now so that you never have to ask them again.
● To lay down the big question of ‘How do I get hits to my site?’ and answer
it in the most straight forward way.
● To lay down big question number two ‘How do I build my list?’ and answer
you in the most straight forward way.
● To solidify and embed the concept of resource building and how they
snowball and build themselves in your mind, the number one key to success.
● To lay down big question number three ‘I’ve bought X amount of guides
before and they didn’t work for me. Why is this one different?’ and to answer
in the most straight forward way.
● To lay down big question number four. ‘How do I get my affiliates to
actually promote something, they don’t seem to ever make any sales’ and of
course, to answer in the most straight forward way.
● To talk through each of the above questions in a discussion format to lock
tight all the exits so that you can quickly, easily and thoroughly understand
the answer to each one of them.
Greetings, and welcome to the top fifteen quick-fire question and answers
section. Throughout this area we’re going to take fifteen of the most popular
questions asked by online marketers, put them in a list, and answer them in
the quickest possible way.
The reason I wanted to get this in here, is
because in many cases, it’s not rare to see people who haven’t reached their
goals relating to online business, going from guide to guide, posting in
forums asking these very general questions.
More often than not, they’re
either ignored, people try to sell them stuff claiming this to be the big
answer they’ve been looking for, or the answers they receive are just not
straight forward enough and go off on tangents, don’t give the full story or
even deviate from the original question altogether.
I remember when I first started. I was asking a lot of questions, gaining as
much insight from anyone I could find. The frustrating thing was not only did
I rarely get an answer of any substance that I could act on, but I can see
now that half of it was total waffle anyway. It was almost like nobody
actually knew the answers to what I was asking. And so, I present you with
the top fifteen quick fire Q&A section, which will remove all the frustrations
of not getting straight answers about, what are in my eyes, a mix of the top
fifteen needs of marketers, coupled with what seem to be the most asked
and least best answered questions.
I hope this will make things a lot clearer for you.
How do I get traffic?
This has to be the number one question asked by online marketers, and I
come across it regularly, and for good reason. After all without getting hits
to your site you can’t sell anything.
The problem is not only do most people
go about this the wrong way, but when this question is approached either
directly or through guides, they’re giving incorrect answers too, which, if
you’ve asked it before, will consist of buying some sort of service or some
sort of ad that will solve all of your traffic problems. Although this may seem
like the way to go at first glance it’s actually totally counter productive to
One thing I want to point out to you first is that your initial aim isn’t to get
hits to your site at all, and getting a massive amount of them isn’t a priority.
Understand that you only need to pull ten or twenty thousand hits in total,
ever, to your sites to make them successful.
Of course this will go up as you
progress through your resource building, and that’s key here, the resources
that are built and that you can use over and over again. (That’s your big 5,
affiliates, list, customers, long term customers and joint venture partners).
The problem comes when someone tells you to go out and buy ads from
wherever it might be, search engines, e-zines, whatever. If you don’t have
the resource collection methods set up to collect the big 5, you’re going to
have to be starting all over again with your promotion every single time you
launch a product.
This is the exact reason that, no matter how many hits
some marketers get to their sites, they will never earn more than a couple of
thousand dollars a month profit, if that even.
The second problem comes when people assume, or are indeed told, that
you need to get hundreds of thousands of hits to be a success. This is
definitely not true either, although again I see how it may seem like that on
That’s why I always teach intro products and follow-up large
products, because lets face it, how many $1200 products do you need to sell
in a month to equal your current personal income from your job, if you have
one, or to reach your goals of having more free time, more money in the
Also, let’s not lose sight of why we started in online marketing in the first
place. It definitely wasn’t to spend massive amounts of cash trying to get
your website stats to read high numbers. Numbers don’t mean quality, no
matter what anyone tells you, this is fact. Compare one single 10k list of
joint venturing to 100k subscribers of an e-zine ad. I assure you, for a start,
you’ll get more click-thru from the JV in the first place but put the numbers
together and you’ll get a far higher percentage of sales through the single
quality joint venture.
So how do you get more hits to your site?
Well first off the question is void
because more rarely means you’ll get better results. Look for quality, and
the answer is joint venturing, building these resources, and having others
promote your products for really high commissions to attract the numbers. If
you’re only hitting a few thousand hits per month from these joint ventures,
that’s not a problem.
Forget guaranteed hits, forget e-zine ads for directly
promoting your site and forget search engine positioning. They might bring
you more in the way of numbers, but it’s big sales we want, not big
numbers. In that situation always think quality over quantity, which is what
the whole of this report is teaching.
So ask me again when you’ve carried out a couple of joint ventures and
have begun to build your affiliates, your customer base, your contacts and
your list, how do you get hits to your site?
That’s why you’ve been building
your resources. That’s where your visits and sales come from. The more
products you launch, the more resources you gather, the easier this is. The
most expensive time consuming part is getting started. After this, it’s cheap,
quick and easy to recycle what you’ve gathered to produce a never ending
flow of visits and sales.
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