[…] Not too long ago, not a lot of people knew what podcasting was. But today,
everyone’s talking about their favorite podcasts and sharing their thoughts
on social media.
Unless you’ve been living under a rock, then you’ve probably listened to a
few podcasts yourself. If you have, then you very well know podcasts make
for great companions!
The beauty of podcasting is you may be busy with something else, but
you’d still be learning something new. You could be driving to work or
running the treadmill at the gym, and you’d be getting some useful tips from
your favorite podcast show hosts. You’re not limited to sitting in front of
your computer or staring at your phone’s tiny screen.
With podcasting, you have the freedom to listen to what you want, where
you want, when you want, and how you want to listen! These are but a few
benefits of listening to podcasts.
But what does podcasting mean to you as a business owner? Or as a
content creator? And why should you put some serious thought into starting
your own podcast?
Well, that’s what you’re going to find out in this in-depth guide!
Be ready to take down notes because I’m going to walk you through the
entire process of creating a successful and highly profitable podcast!
Chapter 1: How To Choose A Podcast Niche That Fits You
If you want to maximize your chances of success, then you need to find the
perfect niche for your podcast. It might sound weird and counterproductive
right now, but that’s really what you need to do.
You’re probably thinking, “Why should I niche down when I can practically
reach anyone, anywhere in the world with my podcast?”
Well, you see, there are hundreds of thousands of podcasts listed in
various directories. How do you think you’re going to stand out? By being a
I don’t think so. In fact, I’m a hundred percent sure you’re not going to
achieve success by publishing a podcast that talks about everything under
People trust authority
Niche-focused podcasts will ultimately get a lot more followers than those
that don’t. This is because when you cover a specific niche, you’re able to
present yourself or your brand as an authority.
For instance, if you want to be known as an email marketing genius, then
you can start an email marketing podcast. If you know a lot about social
media marketing, then you may want to start a podcast in this niche. If you
love digital marketing and you want to create a digital marketing podcast,
then you can publish episodes on various topics in this niche.
Whatever niche you eventually decide on, you can easily position yourself
as an expert by sharing highly valuable tips and techniques with your
The point is that people love to listen to authority figures. When you select
a niche, you need to stick to that niche.
You create content that fits within
your niche. Over time, people will come to realize that you’re true to your
word and you really are an expert in your niche.
You can’t ever prove you’re an expert if you jump from one niche to
You’re just going to end up confusing your listeners. For instance,
they may have followed you because you gave out a lot of good advice in
your social media episodes. However, over the next 10 episodes, you talk
about auto-detailing or crocheting or fishing!
If you do this, then I guarantee you’ll have people unfollowing you and
leaving bad reviews on your podcast. You’re literally going to throw your
reputation and your brand under the bus. So, if you want to be recognized
as an expert and as a trustworthy authority, then you need to pick the right
Picking the right niche
Niche selection can either be straightforward or difficult. It all boils down to
your needs and your preferences. If you want to take the easy way, then
just pick a niche you love, something you know you can create tons of
content on, and stick to that.
But if your life’s a bit more complicated, like for instance, you have a lot of
different interests, then here’s a technique you can use to figure out the
right niche for your podcast.
Step 1: Write down your interests and passions
What are you passionate about? What topics interest you the most? What
industry are you most knowledgeable about?
Come up with a list of 5-10 potential niches. This step is extremely
important because if you choose the wrong niche, then sooner or later,
you’re going to lose interest in continuing your podcast. You’d run out of
ideas to keep your show going.
Your disinterest and lack of passion are going to be evident in your show.
People are astute listeners – most of us can tell when someone’s
passionate about a topic or not. So, if you want your podcast to succeed,
then you need to get this step right.
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