Simple Tactics And Strategies For Building Effective Sales Funnels

Simple Tactics And Strategies For Building Effective Sales Funnels

Table of Contents
Introduction………………………………………………………………………………………………..3
Chapter 1: What Is A Sales Funnel? ………………………………………………………………4
Chapter 2: What Is Internet Commerce? ………………………………………………………..4
Chapter 3: What Can I sell? ………………………………………………………………………….5
Chapter 4: ClickBank…………………………………………………………………………………..6
Chapter 5: Drop Shipping …………………………………………………………………………….7
Chapter 6: Affiliate Marketing………………………………………………………………………8
Chapter 7: The Link Between Your Product, Keywords & Qualified Prospects…..9
Chapter 8: The Front End And The Back End Of The Sales Funnel …………………10
Chapter 9: How To Optimize A Sales Funnel For Success……………………………… 11
Chapter 10: The Key To Sales Funnel Planning Success ………………………………..12
Chapter 11: Putting Theory Into Practice………………………………………………………13
Chapter 12: Content Marketing …………………………………………………………………..14
Chapter 13: Article Marketing …………………………………………………………………….15
Chapter 14: Google Adwords ……………………………………………………………………..16
Chapter 15: Offline Marketing…………………………………………………………………….17
Chapter 16: Blogging…………………………………………………………………………………17
Chapter 17: Social Media……………………………………………………………………………18
Chapter 18: Auto-responder – Email…………………………………………………………….19
Chapter 19: Joint Ventures ………………………………………………………………………….20
Chapter 20: Measuring Your Success …………………………………………………………..21
Chapter 21: Top Clickbank Sales Funnel Products…………………………………………22

Introduction

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Fundamental to the success of numerous Internet businesses (particularly information product based
companies), is the idea of the sales funnel. Some of the very successful Online Marketers made
their name in a particular market segment and took over by developing a very specific sales funnel
procedure, guiding prospects via an optimized and tested channel of sales and marketing.

The sales funnel begins by capturing the interest of prospects. A certain percentage of prospects get
persuaded to buy and purchase a basic level product, demonstrating they need to have what’s
available and are prepared to invest money to resolve their problem. A sales funnel will then
continue to engage with the very best clients, eliminating mismatches and zoning in on the
particular target client, offering them more specific services and products, usually at higher prices.
By the finish of the procedure, the funnel has identified the ultra-responsive clients who buy every
thing available and obtain the most value and satisfaction out of every purchase made. It’s from
these super-responsive customers that almost all profits are created.

In this ebook, we shall introduce you to the sales funnel using simple language. We shall educate
you on how, exactly, to develop sales funnels, including an assessment of the front end and the back
end, and explain why you have to continually trial your funnel procedure thoroughly to make sure
of long-term success. We will also examine the various online marketing methods often utilized as
part of a sales funnel’s operation.

Chapter 1: What Is A Sales Funnel?

We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor
the sales process.

Towards the top of this funnel you’ve got ‘unqualified prospects’ – the people who you believe may
need your service or product, but to whom you’ve never spoken. At the end of this funnel, many
delivery and sales steps after, you’ve got those who’ve received the service or product and have also
purchased it.

The metaphor of a funnel can be utilized because prospects drop out of different stages of an
extended sales process.

Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you
are able to predict the amount of prospects who’ll, over time, become clients.
A lot more than this, by taking a look at how these amounts change with time, you are able to spot
issues in the sales pipeline and just take corrective action early.

For instance, in the event that you spot that not many mailings were actioned during a month, you
may be expecting that, in a couple of months time, sales may dry out. The following month, you can
ensure that more mailings than usual are sent.

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Utilization of the Sales Funnel shows obstacles and dead time, or if they’re an insufficient quantity
of leads at any point. This knowledge enables you to decide where sales agents should focus their
attention and efforts to help keep sales at the required level and, also, to satisfy targets.

The funnel may also explain where improvements have to be implemented in the sales procedure.
These might be as straight-forward as introducing extra sales coaching or making certain sales reps
put adequate emphasis on each step of the process.

The very first stage in establishing sales funnel reporting would be to brainstorm the sales process
together with your sales and marketing people to make certain that it is correct and comprehensive.
Out of this, find out the main sequential parts of the sales procedure and, from these, generate status
codes. Then, label your leads using these codes (this is easier when you’ve got a sales contact
management system). Finally, work-out the amount of prospects of every status and calculate the
change from the last month.

As you develop an image of a sales funnel from every month, you can begin to comprehend where
you are able to enhance your sales process. Obviously, a product is required before you can start to
sell anything though, and this is what we are going to discuss in the following chapters.

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