Free Ebook Download – The PPC Marketing Guide

[…]The PPC Marketing Guide

“How to Have Red Hot Targeted Traffic Delivered Straight into

Your Website for Massive Profits!”

*****************************************************

Recommended For You

Custom Offers

Custom Offers

Brand New Drag and Drop Video Editor

Go Viral by making better videos using StockNation

*****************************************************

How to Make Your Business “Click”
PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found
on websites, advertising networks, and especially on search engines, PPC advertising
involves sponsored links that are typically in the form of text ads. These are usually
placed close to search results, where an advertiser pays a particular amount to visitors
who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading position on search
engine results and listings. Advertisers do this by buying or bidding on keyword phrases
that are relevant to their products or services – the higher the bid, the higher the spot on
the search results, the more the people will find the ad (and click on it) to go to their
websites (this is why some people call it “keyword auctioning”). Advertisers would then
pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:
 Pay per placement
 Pay per performance
 Pay per ranking
 Pay per position
 Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of
promoting a business ‘online’.

Some of them are listed below:
 Get launched immediately. PPC advertisements are implemented very quickly –
they can go ‘online’ within an hour after winning the bid and paying for it.
 Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality
or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who
are actually looking for specific products and/or services that you offer – those
who are more likely to become a ‘lead’ (a convert) and complete a transaction
(either by buying your product or subscribing to the service that you are offering.
 Widen your reach. PPC advertising provides additional traffic to your site, aside
from the natural or “organic” search engines.
 Track your investment. PPC advertising makes use of a tracking system that will
determine exactly who comes to the website and what they do once they arrive –
the length of their stay on the site and the number of pages (including the actual
pages) that they view. These are valuable tools in determining statistics such as
return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the
percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click
campaign:

1. Know your product.
Take an inventory of the product and/or services that you have to offer (before
anything else).

2. Stay within the budget.
Determine your daily or monthly budget; and stay with it. This means keeping
your budget in mind, avoiding bidding wars if possible.

3. Bid just right.
Know how to bid right – a bid that is too high can exhaust all of your money, while
a bid that is too low can make you lose that spot.

*****************************************************

Recommended For You

EZ Reputation Management

Learn how to increase your profits by offering high-converting reputation management services to businesses.

Nano Video Hosting and Live Streaming - 100GB

Video hosting and live streaming service, including unlimited bandwidth, True TV and VOD.

Seeker Academy Premium

Purchase The Best LinkedIn Software and Training and get rewarded with consistent leads. Proof Inside!

*****************************************************

4. Watch the bottom line.
Measure your profit margin against your spending or expenses. Know when to
stop and terminate your PPC program – if you spend more on advertising but
have little or no sales at all.

5. Find the right keywords.
Decide which keyword phrases to opt and bid for. Do some keyword research,
either by actually looking at existing search terms or with the use of online
keyword suggestion tools, to know which terms are mostly used when searching
for items that are related to your business. Focus on specific keywords, not on
general ones.

6. Write effective ads.
A good PPC ad is that which can persuade and move a searcher. There are
several approaches to this:
 Discount offers
 Testimonials
 Celebrity/famous endorsers
 Money-back guarantees
 Free trials or sample offers
 Freebies
 Reverse psychology
 Major benefits (“Lose weight”)
 Direct instructions (“Click here”)

7. Maintain a professional-looking site.

Your web content should be regularly updated and checked for spelling and
grammatical errors. There should be no broken links or images. The website
should be simple – designed in such a way that it will be easy for visitors to
navigate and load. Include contact details to create a good impression among
potential customers.

Click The Image for DIRECT Download – no OptIn or other BS

The E-book/Report can be accessed with one click from our safe and virus free GoogleDrive . (without any opt in or other Bs )

That’s all for now , Come back latter for more ..

& don’t forget to have fun!

We have more ….  just give us a little time to published them all.

Until then if you have any specific interest or requests try the Live Chat … or join our Fb Group “Helper’s” …

… Small favor , if you enjoyed our freebie , help us spread the word using the sharing buttons.

*****************************************************

Recommended For You

MaxDrive Personal

Host, Manage And Deliver Unlimited Files, Website Images, PDFs, Audios and Videos At Lightning Fast SPEED For Next 5 Years with No Monthly Fee

Vidmonial 2.0 Vid Lead Pages

Generate gorgeous video lead capture pages for clients with this drag/drop cloud app.

2019 100 Percent Funnel License

Signature Series PLR 100% commish Funnel license

*****************************************************

Thanks

 

Thank you for taking the time to read our article.
**********************************************************

Interested in building a blog or auto-blog like this one ? Or just want to order one ?  Join our "Blogging Tips Tricks and Resources Skype" Group and let's chat about it. 

Join "Blogging Tips Tricks and Resources Skype" HERE

Interested in Starting your own Roku TV Channel ? Or interested in learning how to build one ? Join our "Roku TV Channel Development" Skype Group and let's chat about it. 

Join "Roku TV Channel Development" HERE

**********************************************************

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!