Video Marketing Profit Kit – 57 page PDF
A picture may be worth a thousand words, but a picture or a diagram has nothing on a
video. Seriously. If a picture can pack so much communication value, you can’t even
imagine what a video can deliver.
Indeed, videos are worth thousands of pictures because they convey emotional
connection. They communicate a sense of urgency. They efficiently explain concepts,
and they reduce what could be confusing ideas into symbols or sequences most people
Videos are so powerful that more and more people are searching for them on the
internet instead of text. Let’s face it, most people are in a hurry. They don’t have time to
read through an article and piece everything together. This is especially true for articles
that have absolutely no graphics. For too many people, text is simply too flat.
With video, you feel like you are dealing with a real person giving you information. It’s
easier to get into the video emotionally. It’s easier to get engaged. In fact, if you think
you missed something or if a concept kind of flew over your head, you can easily
backtrack on a video and review that portion.
It is no surprise that more and more marketers are making a lot of money using videos.
They use different types.
Some use explainer videos to describe the ins and outs of a product or a concept. A lot
of other marketers use whiteboard videos that have a voice over. These videos show a
hand drawing different pictures while the voice-over explains key concepts.
Others prefer spokesperson videos. These are videos where there is an actual person
talking straight to the viewer explaining certain points. All of these leverage the power
of video because you get a sense of immediacy.
When you’re reading, there might be a thousand things going through your mind. You
may be understanding bits and pieces of the words in front of you, but at the end of the
day, a lot of that falls between the cracks. It’s like mental noise.
With video, it’s so much easier to engage the viewer because you’re right there in front
of them. If you know how to grab their attention, you can communicate whatever it is
you want to get across quickly, efficiently and effectively.
Used properly, videos give life to marketing materials. How many times have you
published sales pages? In fact, I would bet that a lot of them fell flat. You have less
chance of experiencing this with video.
Video brings personality to your text. It also brings depth to whatever infographics you
use to market the product or service you are promoting. Finally, video enables
marketers to achieve a sense of connection between their sales page materials and their
In this book, I’ll teach you how to create great videos that connect with your
I will also instruct you on how to promote your videos so you can turbocharge their
traffic generation and conversion power. That’s right. I’m going to teach you how to
turn an idea into a video, which can then turn into money. See you in Chapter 1.
Chapter 1 – How to Figure Out the Right Kind of Video to Make
Now that we have a clear idea of the tremendous persuasive power of video, the next
step is to figure out the right kind of video to make.
You have to understand that just because you know that video works at some level or
another, it doesn’t necessarily mean that you have to instantly go out there and make
some kind of random video. Last time I checked, taking wild shots in the dark is not
exactly a winning strategy. You’re not exactly going to hit a bulls-eye just because you
took a random shot.
You have to be intentional regarding the videos you make. Otherwise, you’re going to
be spending a tremendous amount of time, effort and money only to end up with a
whole lot of nothing. Let’s get that out of the way. The key here is to have a niche target.
If you’re trying to make money online in whatever form, you have to have a niche. It
doesn’t get any simpler than that. Otherwise, you are just simply wasting your time.
Sooner or later, you’re going to fail.
A lot of online entrepreneurs and online publishers who are clueless regarding the
importance of niche eventually struggle. Whatever success they may have achieved is
simply a product of dumb luck.
Eventually, luck will run out. You know it, I know it, everybody knows it. This is why
it’s really important to be both systematic and methodical in how you make your
The key here is to have a niche target. This is non-negotiable. You cannot pass this point
and succeed. You have to drill down right here, right now.
Understand Your Audience
Once you have determined the niche for whom you are going to make videos for, you
have to do consumer intelligence.
Now, let me tell you, you can do this the easy way or the hard way. If you insist on
doing things the hard way, like spending hundreds of thousands of dollars doing
consumer intelligence, have at it. Knock yourself out.
Unfortunately, that is exactly the kind of game plan that leads to the early death of
many online businesses. There is an easier way.
I understand that if you have just started up your online business, you probably don’t
have that much money to begin with. Believe me, I get that. This is why I am excited to
let you know that there is a shortcut.
Believe it or not, your competitors can do your homework for you when it comes to the
kinds of videos you should be making. Instead of reinventing the wheel, just pay
attention to what your competitors are doing. It doesn’t get any simpler than that.
Let your competitors do your homework for you. How? Reverse engineer their videos.
It doesn’t matter what niche you’re in, just go on YouTube or Instagram or Facebook
and look for their videos. They’re already there.
Now, here’s the thing. Pay attention to common videos. This is the key. Don’t just
reverse engineer every random video you come across. That is a one way ticket to
Look at all the videos your competitors have made and look at their themes, their
topics, and how they present their information. These are not empty details. These are
not inconsequential. They can actually make or break the success of your online
Do you notice that your competitors tend to make videos that talk about a narrow range
of topics? Write those topics down. Do you notice that your competitors almost always
use a certain type of video? Pay attention to that type.
Do they generally use explainer videos, whiteboard videos, or spokesperson videos?
Again, this is not an empty detail. This is actually a telltale sign.
The logic here is actually quite simple. When you notice that almost all of your
competitors are focusing on a specific narrow range of topics, please understand that
they’re not doing that for their health. They’re not doing that because they have nothing
else better to do.
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