[…] Instagram is a traffic behemoth. There’s really no other way to describe this traffic platform. After all, it has more than one billion active users.
Just how active are these users? Well, we’re talking about five hundred million people interacting with their accounts every single day. That is huge.
Whether you’re viewing traffic in terms of page views, ad clicks, or what not, Instagram has a lot of potential. If you have not tapped into this amazing traffic resource, you are leaving a lot of money on the table.
In fact, it’s worse than that. It’s only a matter of time before your competitors leave you completely in the dust.
It doesn’t matter how solid your online store brand has become, it’s only a matter of time until your competitors destroy you thanks to their solid Instagram persona.
You need to get in there. You need to tap into Instagram so you can gain or maintain a competitive advantage. With that said, too many people who try to market on Instagram flat out fail. They really do.
They don’t get the results that they’re looking for and eventually, they quit. As we all know, the only way to lose at something is to quit. That’s the only way you can fail.
Unfortunately, if you don’t play the Instagram marketing game the right way or you have no idea, then the chances of you failing are quite high. Here are just ten of the many reasons why most Instagram marketing campaigns fail.
You can’t look at Instagram as some sort of one-time-big-time traffic source. You can’t just go in there with a big budget, buy up as many ads as possible, and just come in with both guns blazing. It doesn’t work that way.
For you to truly benefit on Instagram, you have to run a campaign. Optimize it. Then, run another campaign until you get the results you’re looking for.
The key here is to run free and paid campaigns on a slow and low basis. In other words, you’re just experimenting. You’re just trying to figure out what will work.
It’s like throwing spaghetti at the wall. You keep throwing from different angles and in different ways until you find something that works. At that point, you then scale up.
That’s when you spend real money. […]
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